MGM WOW MOBILE EXPERIENCE

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WELCOME TO THE SHOW

We were asked to create handheld brand experience that united entertainment with utility – one that could anticipate and satisfy a guest pre-, during, and post-trip. 

Our ambition was to deliver a guest experience that was at once surprising and seamless, exciting and natural — all in the name of entertainment.

We wanted to WOW the customer with a seamless brand experience that anticipated their every move without interrupting the Vegas experience. We wanted every moment, no matter how big or small, to be a “WOW” moment such as the music of the band you were about to see playing in the Uber ride to get there. 

The following shows a full weekend experience from that initial booking, all the way to getting home and reminiscing about the trip.