SAMSUNG DRVLINE NAMING AND LOGO RE-BRAND
DRVLINE is an open, modular, scalable platform for autonomous mobility which develops a wide range of products that can be incorporated into any car's architecture, with low cost and low risk. We had the honor of defining the brand for their autonomous driving platform, coming up with the name and designing it's corporate identity. |My job was to lead the design team through an iterative design process, which took months of development and refinement. The final design, launched at the start of 2018 during CES, embodies their strength as a future leader in the automotive space. The evolution of the brand is currently in it's infancy, with more planned for 2018.
